Since he's a scholar with a high IQ, they'll have to use a different tactic than the one employed on Sarah Palin. More than likely it will be to leverage Sarah against Bobby -the divide and conquer approach. In other words, the MSM will claim that the GOP is divided - leaning to the "tacky, unintelligent, just-a-mom" Palin, so Jindal will split the votes. And, the media will convince the party not to take her on as a running mate because, "she'll bring him down."
Sadly, the GOP will buy into the game and turn in on themselves.