[Cedric]

Had this ad been run 3 weeks ago, a torrent of free advertising via the DBM would have been unleashed to counter an defuse it.

It would have been rendered either ineffective or a McCain “liability” by now.

This was a “late closing” campaign, so waiting ‘til the last 72 hours was wise.

[wmfights]

Had this ad been run 3 weeks ago, a torrent of free advertising via the DBM would have been unleashed to counter an defuse it.

Good analysis.

The media has been so in the tank for "the one" nothing about him has been reported. If the wright ad had run earlier in addition to "the one" countering it the media would have been all over how bad it was to run it.

It's probably too late to run ads on how "the one" has been his brothers keeper for his step brother in Kenya, his aunt in the Boston slum and his grandmom on her death bed.