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It's not desperation. It's smart. These things are effective. They used to be the norm. Gives a candidate to address the people with no filter and look presidential. McCain needs to use the same amount of time to do something creative with Palin. And he needs to do it after Obama. There is much to be said for having the last word.

He’s been spending massive amounts of money on ads plus he’s getting free media praise time. Sounds like he’s not all that secure with the “Joe” vote. He’s probably never been to a baseball game in his life.

I think you are absolutely WRONG. See my # 5.
His “last word” will be seen as just that, and resented by anyone who just wanted to see the World Series at the scheduled time. McCain should let it go, and NOT think it necessary to “answer” with another expensive block of TV time.For the McCain campaign to rush to create their own TV infomercial would be equivalent to legitimizing this kind of tactic, like sitting down with Ahmedinejad “without preconditions” .Obama is toast. This is a sneaky stealth move which will only create resentment, since it LOOKS like it a blatant attempt to steal the ‘last word’ away from the entire process. Let him hang himself. Let him pay FOX for the rope he uses to hang himself, to reverse the old Lenin adage about capitalists.