All of the tough ads which are geared at narrative MUST be national in scope. One narrative though. It may be a mistake to try to link Obama to Fannie Mae AND narrate the ties to ayers and Wright ect. This would have been better as a trickle out months ago to a build up now but we are where we are. One way to do it would be to tie all associations (fannie Mae, Wright ect) into a broader “associations” narrative
Bill Kristol has mentioned this: McCain doesn’t have a grand narrative, and I agree 100%.