“If a recruiter doesn’t make his quota, he feels the heavy pressure that he isn’t an NCO, isn’t doing his job, has to work more hours, has someone checking on every thing he did the last month. Basically the recruiter is made to feel worthless and is letting down the army.”
If you don’t make quota and that trend continues, you get FIRED. Even if your classifier is screwing you over by sending your prospects to other branches.
But sometimes it isn’t the recruiters fault. A recruiter can take a busload of high school kids who want to join the army down to be tested. No one will pass. These will be kids who will receive high school diplomas.
For the record, I was a Recruiting Company Commander. The Recruiting BDEs play with the numbers to make themselves look good. I never could understand how we as companies and battalions were failing but the brigades still made their numbers.
The army also has problems with understanding trends, market saturation, like other government agencies. They believe if they spend more money and have more recruiters, they will get more recruits. Remember a few years back when the agency that gives out food stamps had not given out its quota so they started advertising on the radio so people would come get food stamps. The examples are endless.