In the past I seem to recall Luntz’s “independents” were often people who only want to know what government will do for them. Not exactly right of center. That’s one reason I can’t stand to listen to them.
Dick Morris had some good points though. McCain missed a lot of opportunities to hit Obama even more. But then I suppose if he had, the focus group people would have whined that the old meany was too tough on the nice young man who “cares about people!”
My Favorite.... When I was head of sub-committies we handled the issues