If were in business and anticipated much higher wholesaler prices, I would up the price on my existing inventory (such as fuel already in the tanks) while still trying to attract customers. Business is not a charitable organization and differing gas prices is not price gouging.
Yes, and if you were in an accident with a number of other people you would understand if doctors wouldn't touch you unless you poneyed up $100K up front. Those that can pay get treated, those that can't will have to wait until the price comes down. After all, it's only business and with all those people to treat demand just went through the roof. You couldn't possibly call it gouging.