As for the ground game: "The McCain campaign says Palin's pick has given a 'shot in the arm' to their effort to recruit women volunteers -- doubling their 'Women for McCain' grassroots volunteer lists since her acceptance speech," ABC's Jennifer Parker writes. "Now, the McCain campaign will begin holding 'Mondays for McCain,' when women surrogates and women volunteers in battleground states call women voters, urging them to support McCain."
And I have no data to support it, but I'm quite certain McCain's camp has seen an increase in male volunteers as well. Palin is actually polling better among men than women!
That's not at all unexpected.