Well, it's a lot colder out there, and processes such as sublimation tend to have an exponential dependence on temperature. Here's a very pertinent paper, SUBLIMATION OF WATER FROM THE NORTH POLAR CAP ON MARS. They mention sublimation rates of 5cm per year from south-facing cliff scarps. This happens over a summer season, but that's still, what? 200 days? Say 50 times 4 days, so we come up with 0.1 mm for a 4 day period with this figure ... so I don't know.
Oops! 1.0 mm in 4 days. A lot closer but still a stretch, especially with the shaded location.
http://www.lpi.usra.edu/meetings/polar2006/pdf/8031.pdf
Low temp, low pressure, the less chance of finding liquid water. Solid H2O will sublimate more readily on Mars due to low pressure. I can think of a number of ways in which that ice on Mars not only formed initially, but is now sublimating.
Other bodies in the solar system with probable H2O ice also have other conditions that vary greatly from those on Mars.