Only because it’s a black & white scarf. The pattern, cut, & even material have nothing to do with kefiyat. At best you could say that the designer intended to make a scarf that vaguely resembled a kefiyeh, which I doubt, but I couldn’t disprove it.
I know what a real one looks like too. I have one, which I once wore on Fifth Avenue with a black pantsuit and a Hillary mask. You happen to be wrong. That is a pseudo-keffiyeh.