Again, it is asking people with little interest in a particular situation to care about that particular situation. It is a stunt that the left wing pulls all the time, and it just kills public sympathy.
Genocide and ethnic cleansing are not done because of a book, even if a book justifies it. They are done because the killers want to kill, and think they can get away with it. And often they are right. And often because people care more for one group of victims than another.
Absolutely, though I wouldn't call it a stunt. The left has been successful promoting their agenda in academia for years. As well as in the media. As have Islamists through a number of associations active on campus. IMO a factor has been the unwillingness of those of opposite viewpoint to confront the issues in these venues. Which is what Horowitz's effort, this Islamofascism week, and exposes of biased academics is about. I think it makes sense.