I was so heated about the ad and first non-apology I missed this...
We apologizeDuring the weekend we have received several comments on the ad published in Mexico. We acknowledge the reactions and debate and want to apologize for the concerns this ad caused. We are truly sorry and understand that the ad has offended several persons. This was not our intention. The ad has been withdrawn as of Friday April 4th and will not be used in the future.
In no way was the ad meant to offend or disparage, or advocate an altering of borders, lend support to any anti-American sentiment, or to reflect immigration issues.
To ensure that we avoid future similar mistakes, we are adjusting our internal advertising approval process for ads that are developed in local markets.
This is a genuine and sincere apology,
By Paula Eriksson, VP Corporate Communications, V&S Absolut Spirits
There are already 1469 Comments posted. Mostly reduced into a political debate thread.
ABSOLUT absolutely screwed themselved on this one. The Mexican vodka market pales in comparison to the U.S. market, and there's several comparable and better vodkas to choose from.
Good Lord everybody. If that map were a reality Washington state would be the fifth largest economy in the world. And Mexican people would still be sneaking in. Does any one really believe a line on a map makes a culture snap crackle and pop.
Like it or not modernism was advanced (imposed if you will for you marxists) by the USA. The little man was made a king under modernism.
Really Paula, suck it up, fire a few people and offer a real apology. If you can't than at least explain your Anti-Americanism then give us a rip snorting defense of your position.
by Frida Kahlo's eyebrow
LOL