JFK speeches actually had some substance. Plus, he was a combat veteran and had been in Congress 12 years prior to running. IOW, there was actually some there there.
My first vote I gave to JFK because I thought he was so handsome. Nixon was dark and sinister looking on our first B&W TV screen. Oh, to be young and stupid again and vote for BHO....not.
And Kennedy’s tax policies were PRO-business. I always love to throw that back at any JFK Dems.