Igf Citadel screws this up they will lose a whole bunch of ad revenue/
Quote: “WMAL is tinkering with a format that has consistently made them millions of dollars. They have had the highest morning drive ratings all of the way back to Harden and Weaver in the early 1970’s, and as an AM station to boot.”
When you say ‘highest’, what numbers are you looking at? From what I gather, WMAL morning drive ratings have been 5th or 6th for years, which is not bad, but it’s not the ‘highest’.