I’m mean in the respect (purely from the philosophical sense) that all - all - they care about is profits.
As they should. A business's #1 concern is and must be earning a profit.
Whether they are showing MMA, PGA Golf, Football, Poker, or national cheerleading champsionships. Without profit, they go dark.
Its probably immoral to show the cheerleading competitions though. It only encourages oldermen with impure thoughts about young girls to congregate and drink at the establishment, fueling their desires. Right?