Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

Return of the cookie-cutter house
Wall Street Journal via MSN Real Estate ^ | Dawn Wotapka, The Wall Street Journal

Posted on 02/04/2008 11:22:29 PM PST by Lorianne

As home builders feel the squeeze from the housing slump, they are aiming to save money by reducing the choices they offer to buyers.___ Coast to coast, Lennar Corp.'s potential home buyers see different scenery, but they might encounter the same kitchen faucets.

The nation's second-largest home builder is whittling down options and moving toward a one-faucet-fits-similar-price-points model, seeing standardization and simplification as tools in a cost-cutting drive aimed at saving millions of dollars and surviving the housing slump.

Other home builders are taking similar steps. Beazer Homes USA says it reduced its carpet offerings by 85%. Pulte Homes cut back to 400 floor plans from more than 2,000, and Centex cut its roughly 4,500 plans in half, and more reductions are under way.

Variety, builders have realized, costs money. That wasn't much of a problem during housing's heyday, when gross margins were as fat as 25%. Now margins are thin, and builders' stocks are in tatters; one index has them down more than 55% in the past year. Saving money has gained urgency.

"When you can raise prices every Monday morning, like it was during the boom time, it's hard to get the organization's attention on something as mundane as lowering cost," said Pulte Chief Executive Richard J. Dugas Jr.

(Excerpt) Read more at realestate.msn.com ...


TOPICS: Business/Economy
KEYWORDS:
Navigation: use the links below to view more comments.
first 1-2021-4041-6061-8081-88 next last
The premise of the story, that by choosing your carpet color and countertop material from a wider array of choices, you were previously NOT getting a cookie-cutter house, is pretty hilarious.

Oh well.

1 posted on 02/04/2008 11:22:30 PM PST by Lorianne
[ Post Reply | Private Reply | View Replies]

To: Lorianne
i love mcmansions. really! no. i really do. really.


2 posted on 02/04/2008 11:29:52 PM PST by robomatik (......uh since fred and duncan are out, i think i need a new tagline. =()
[ Post Reply | Private Reply | To 1 | View Replies]

To: robomatik

What is interesting about that picture is that the house to the right appears to be a Craftsman home — a high point in American architecture.


3 posted on 02/04/2008 11:31:42 PM PST by durasell (!)
[ Post Reply | Private Reply | To 2 | View Replies]

To: Lorianne

My son just moved his little family into a Lowder Homes ‘cookie cutter’ model. Pretty darn nice cookies that! The floorplans are limited but the amenities are still flowing to keep people buying.


4 posted on 02/04/2008 11:34:17 PM PST by MHGinTN (Believing they cannot be deceived, they cannot be convinced when they are deceived.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: durasell

surely you jest! (frank lloyd wright is spinning in his grave) :)


5 posted on 02/04/2008 11:36:50 PM PST by robomatik (......uh since fred and duncan are out, i think i need a new tagline. =()
[ Post Reply | Private Reply | To 3 | View Replies]

To: durasell

Good point! Did you notice the ‘apartment building’ has a pseudo craftsman facade? Ree duck u lus! Horrid.


6 posted on 02/04/2008 11:39:28 PM PST by GOP Poet
[ Post Reply | Private Reply | To 3 | View Replies]

To: robomatik

I’m not a fan of Wright’s Usonian houses. Talk about cookie cutter!


7 posted on 02/04/2008 11:39:50 PM PST by durasell (!)
[ Post Reply | Private Reply | To 5 | View Replies]

To: GOP Poet

Ha! I didn’t notice that. Thanks for the laugh!


8 posted on 02/04/2008 11:40:46 PM PST by durasell (!)
[ Post Reply | Private Reply | To 6 | View Replies]

To: Lorianne

How about this cookie cutter election? Here’s your stainless steel liberal war hero. Here’s your stainless steel New England liberal. Or there’s always the stainless steel Southern Baptist preacher to choose from. We used to offer an upgraded less leaky conservative choice, but the race cost too much, so we had to limit your options in order to speed things along.


9 posted on 02/04/2008 11:43:37 PM PST by petitfour
[ Post Reply | Private Reply | To 1 | View Replies]

To: durasell

i'll take one of these though.

10 posted on 02/04/2008 11:50:14 PM PST by robomatik (......uh since fred and duncan are out, i think i need a new tagline. =()
[ Post Reply | Private Reply | To 7 | View Replies]

To: robomatik

There is only one of those!


11 posted on 02/04/2008 11:59:03 PM PST by durasell (!)
[ Post Reply | Private Reply | To 10 | View Replies]

To: durasell
-standing corrected> ahem! "i'll take IT"

:)

12 posted on 02/05/2008 12:02:48 AM PST by robomatik (......uh since fred and duncan are out, i think i need a new tagline. =()
[ Post Reply | Private Reply | To 11 | View Replies]

To: robomatik

I wonder if it’s still a private residence...


13 posted on 02/05/2008 12:04:32 AM PST by durasell (!)
[ Post Reply | Private Reply | To 12 | View Replies]

To: durasell
i live in cincinnati and live fairly close to a wright house. (my father almost bought one). i've always wanted a house with a stream that runs through it. ;)

as to whether this one (i forget the name) is privately owned, i have no idea.

14 posted on 02/05/2008 12:10:15 AM PST by robomatik (......uh since fred and duncan are out, i think i need a new tagline. =()
[ Post Reply | Private Reply | To 13 | View Replies]

To: robomatik

That house is called Falling Water.

Growing up in Connecticut, one of our neighbors was Anne Baxter, the actress, who’s grandfather was Wright.

She had a house that looked very much like a Wright, but it wasn’t.


15 posted on 02/05/2008 12:21:55 AM PST by Dominnae (When asked by a Persian emissary for his weapons, King Leonidas said "Come and take them.")
[ Post Reply | Private Reply | To 14 | View Replies]

To: Lorianne

16 posted on 02/05/2008 12:50:58 AM PST by Bobalu (I guess I done see'd that varmint for the last time....)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Dominnae

I think it’s Fallingwater.


17 posted on 02/05/2008 12:53:16 AM PST by durasell (!)
[ Post Reply | Private Reply | To 15 | View Replies]

To: robomatik
FLW was a better artist than engineer, and Fallingwater started falling apart not long after it was built in 1937 (at a cost of $155,000 -- this in a time when a spacious suburban single-family house could be had for under $10K).

It was a vacation house for the Kaufmann family until it was donated to the Western Pennsylvania Conservancy in 1963. Major structural reinforcement was done in 2001-2003, with the retensioning and reanchoring of the sagging cantilevered concrete beams, at a cost of some $11 million.

Extensive waterproofing was also installed, but because of the site's dampness and some of the deficiencies in the original design (such as the lack of roof flashing and internal drains), the maintenance contractors, and their descendants, have got jobs for life.

18 posted on 02/05/2008 12:53:32 AM PST by Tenniel2 (If you liked the nomenklatura, you'll love the PIAPSburo.)
[ Post Reply | Private Reply | To 12 | View Replies]

To: Bobalu

That is an interesting house. Can I fit my family of five in there? How much did that house cost I wonder? The savings on going smaller would outweigh the inconvenience for my wife and three kids.../sarc.


19 posted on 02/05/2008 12:57:14 AM PST by napscoordinator
[ Post Reply | Private Reply | To 16 | View Replies]

To: Bobalu

It looks to be about the size of my master bedroom.


20 posted on 02/05/2008 1:04:12 AM PST by AlaskaErik (I served and protected my country for 31 years. Democrats spent that time trying to destroy it.)
[ Post Reply | Private Reply | To 16 | View Replies]


Navigation: use the links below to view more comments.
first 1-2021-4041-6061-8081-88 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson