Snoop around out there and see what this is all about....
LVMS - Dale Jr announcement: On Thursday, February 7th, Las Vegas Motor Speedway will announce one of the most unique promotions in motorsports history. The announcement will involve Dale Earnhardt Jr. They are began a two-day countdown to the announcement today [Tuesday, Feb 5th]. Race fans also are being sent flyers and emails to count down to this announcement. Dale Jr. will be available to comment on this announcement during Media Day at Daytona on Thursday.(2-5-2008)
Dale Jr and adidas Unveil Three Stripe Race Suit at Daytona: Dale Jr. will debut his new three stripes on February 17 at Daytona 500. Working closely with the adidas Innovation Team, they have created a race suit featuring advanced ClimaCool technology. With extreme temperatures in the car, ClimaCool will lower Dale Jr.’s body temperature and combat fatigue, allowing him to be more alert and responsive in those final laps. Two days prior to the debut of the three stripes on the track, Dale Jr.’s exclusive adidas fan gear will go on sale at The Sports Authority available first in Daytona. Dale Jr.’s official adidas fan apparel line, which includes a variety of men and women’s clothing such as t-shirts, jackets, hats and jerseys, will be available at The Sports Authority in Daytona on February 15 in conjunction with Speed Week. The fan collection features the same adidas ClimaCool technology that allows Dale Jr. to stay cool on the track.(adidas / Hill & Knowlton PR)(2-5-2008)
Went back and looked at my monthly mail from the track (for Feb) and found this......
"Annual NASCAR Driver Auction set for Feb. 28 at Sam's Town Speedway Children's Charities will host its 10th annual NASCAR Driver Auction on Thursday, Feb. 28. Several drivers from both the NASCAR Sprint Cup and NASCAR Nationwide Series will be on hand. Race fans will bid on the opportunity to ride in the back of pickups with their favorite drivers at the conclusion of driver introductions each day. For more information, please contact Janae Melvin "
Maybe.
Nothing that I saw on the LVMS web site. Will do some more recon.