Those were the days. In business today if it doesn't have a high projected ROI it doesn't get done. Managers who's projects don't pan out don't last very long.
Yeah, I said to some of my researcher friends, what about the idea that there’s no right or wrong answer in an experiment, only information, and they started laughing. They said, you can’t get a grant saying you’re going to do something and then write a paper saying we thought such and such would happen but it didnt.