It makes a difference because ad revenue is based on TV ratings, and TV ratings are NOT calculated from the number of people watching. They are calculated by the number of sets tuned to the broadcast. Apparently it’s better for the NFL if 1 person watches 100 TV sets than if 100 people watch 1 TV set. Don’t ask me why.
Yeah, but why the magic number for screen size? You can get almost as many people around the smaller legal screen as you can around the slightly larger illegal screen. This can mess the ratings up, too.
Well, pretty soon TVs will have probably have sensors that count the number of bodies in the room and report directly to the advertisers, so the problem will be solved.
All the more reason to have a big Super Bowl party -- bring down teh exorbitant rights fees and the obscene ad rates.