I disagree. It speaks nothing of the guy except "How to please his needs & wants."
I'm not saying that doing so is bad, except when its required by force or coercion.
Love must be based on . . .well, Love. Done because one wants to not because God or anyone else requires it.
ANd the recipient must not be a "taking" a$$hole. He must give in return and the article does not mention anything that the 1950s man should be providing to his 1950s wife.
Which is why many women are absolutely offended by the article, and why NOW got a foot-hold in the 1970s.
Do that, and he'll move Heaven and Earth to serve you.