Yes, well... Y'all go try and explain all that to them Huckleberry Christians. That is the stuff they look for, and rightly so, as it is the only externally evident means of judging a candidate's faith. Especially so in the face of all the lies and packaging that we call elections.
I also think that your term "Pimping Jesus" is an unfortunate and offensive thing. So any candidate who goes to church, and who's faith shows in his campaign words and deeds is "pimping Jesus"? What an absurd generalization.
And church folks will tell you that everyone needs the fellowship found at the church, and they would be telling you the truth. It is "fellowship" btw, communion is a different matter.
I use the word pimping to emphasize his blatant use of Christ’s good name to pump up his personal image. When in reality he is using his faith as a form of commercial endorsement.
Again, we are electing a president not the pope of the United States. We are a country of 300 million, of which not all are Christan. While I like his moral compass, if in fact he IS a good Christan. Most of us conservatives dislike his populist fiscal policies and his potential for Nanny state politics.
I submit he is hiding behind his faith because of serious deficiencies in other very important areas.