Every business analyst & investor counselor knows that if you invest more than all your competitors put together & you don't gain a single return on your investment, that's not exactly a celebratory situation!
Romney had a disappointing night, but for a northeastern Massachusetts candidate to garner 25% of the Iowa vote and come in 2nd is no small feat, even considering how much he spent. Had he spent little or average money there, he’d have finished 4th at best and possibly eliminated from contention. As it stands now, he’s still healthy and alive. (Editors note: I’m a Thompson supporter first and foremost)