The starting date had nothing to do with it. The MSM are shutting him out because he won't dance to their tune.
IOW he refuses to put on the media clown act.
.the media's dream candidate
One way you get noticed is, like Rudy did, you buy a full page ad vs. Moveon.org in the NY Times, or have a big speech on religion at the Bush Library. Hmmm, these take $$$. Money is raised through organizations, which take a LOT of time to form.
A better way to put it then, is that "Fred shut out the MSM for so long they forgot about him."
BTW, it's such a silly notion that Fred isn't taking off because of "the media," if for no other reason than Huckabee, who came out of nowhere, or Ron Paul, who is raising all sorts of money without ANY media attention.