Rush has to consider two opposing principles.
Do I do what is in the best interest of America, and endorse Fred?
Or do I do what is in the best interest of my broadcasting business and remain neutral?
I’m reasonably certain that Fred is Rushs pick.
But there are valid arguments to be made that endorsing Fred (or anyone else) by Rush would not be good for the candidate, and bad for America.
For couple easy ones; Rushs’ endorsement before Fred gets into a few good ‘desperate’ primary fights would deprive Fred of the experience that he may very well need in the election. It also could deprive the voting public of a few scenes such as the global warming question Fred refused to answer. Those are important for the undecideds to see, possibly making them decided..
Fred is going to have to make it to the real showdown without Rush.
I think you know that too.