Then why does he LIE about using the cross?
It’s NOT A CROSS. Does that matter? Its a book shelf in the background, that while the close up was taken, the shelves took on the appearance of a cross. Perhaps, after the commercial was reviewed/edited they noticed this and said...”hey, cool, great, neat, this will appeal to the Christians.”
Contrived or not, its a hard sell to say he is lying about a cross, when its NOT A CROSS.
I think it actually IS a bookshelf.