I’ve been to plenty of them and to their competitors. Whole Foods majority clientèle is as exactly as I have described them.
There are not that many granola eating hippies in the entire world!
5.6 Billion is a lot of granola.
I did not like the merger because then it reduces even more the amount of choice in food. At the major supermarket chains, what you find in one is pretty similar to the others. I used to buy fresh extra black pumpernickel made in Denmark but now I no longer can find it anywhere.