“So, why doesn’t Toyota offer a LIFETIME powertrain warranty? Sorry, I drive Chrysler products. Best trucks (Dodge)on the market.”
Because they don’t have to. Toyota and other Japanese makes have a solid record of producing powertrains that don’t need replaced right after the warranty expires. Offering a 10-year or lifetime warranty to me suggests that you’re having trouble moving your product (like Hyundai in the US a few years ago) and you need a gimmick to help bring people in.
A few weeks ago, my wife and I rented a Dodge Charger. It was a nice car, but in 10 years, will it have held up as well as a Honda or Toyota? Given my past experiences, I think not. And I know for a fact that the resale value will hold up no where near as well as a comparable Japanese product.
A lifetime warranty is a gimmick? Nope. Just an awful lot of confidence in your product.