The ipod was brilliantly marketed. People are fadish about portable music players, and probably have been since the "transistor" radio. I don't know if folks are going to get worked up about a cell phone, but if anyone can do it, Apple can.
Ah yes, the iPod. Anybody want to buy one? It's about the mose useless overpriced toy I've ever purchased. Yes, people can be fadish about these things. Hopefully, most of us learn from our mistakes though.