I don't think it's "entitlement" to show a tid-bit of appreciation to them - just to let them know we care.
Sorry if I misread your previous post, but it certainly appeared that you were discounting another poster’s opininion unless he was a vet. My own belief is that everybody is entitled to an opinion regardless of their background.
Nearly every adult male in my family for the last 4 generations has been in the military at some point in their lives. My own son leaves for boot camp in September. That doesn’t make my opinion more worthwhile than a guy that’s never served a day in uniform.
Think of it this way, what would a soldier/sailor/marine appreciate more? A handshake and a thank you, or a corporation giving them a discount just to keep the money rolling in? Forcing anybody, or in this case, any corporation to be generous isn’t generosity at all, it’s just business and that goes back to this being about money, not honor.
Ah...the Veteran by proxy asking others about their service.
Lest anyone get the wrong idea, I served on active duty from '69 - '71, in the field artillery, in combat, and was decorated and honorably discharged.
A lot of the posters seem to think that "we" should honor the veterans by forcing someone else to give them something.
In the case of military discounts, why don't you all get together, collect money, and go to the theater saying, "Our group, organized to honor veterans, will make up the difference between a discounted ticket and the regular price ticket for all tickets you sell to qualified veterans."
Otherwise you're trying to advance your agenda with someone else's money, just like the liberals do.