The idea that a wealthy person who does a charitable work is "giving something back" presumes that the reason they're are well off is that they took something that they weren't supposed to have in the first place.
My faith instructs that “giving something back” is something that should be a part of the daily walk, not having to be reminded about it...
There is a local Public Service spot on the media here (Western NY) about the importance of organ donation and making your wishes known — the theme of the ad is “You’ve been Given the Gift of Life”, and then at the end is the rather brusque phrase, “Give It Back”.
It sounds so ridiculous and whiney, I have to shake my head whenever I hear it. It also tends to denigrate those who, for whatever reason, decide that organ donation is not for them.