I would venture to say that every media story which goes on for weeks contains real human beings.
And they draw crowds and advertising because people begin to think they really know them.
Thus, the addiction to the MSM. It gets really blown out of proportion, however, when people start to think that when you comment on these media figures you are getting "personal". I think then it might be time to turn off the TV.
Many on these threads are alumni of Duke, or have children attending there. Some have been in communication with people near to the families.
So I think you mischaracterize by implying it's some kind of TV celebrity attachment.