Peggy Noonan is a wonderful, powerful stylist. It is quite unlikely that she will be Romney's only speech writer. It is more likely that she will be in charge of a group of speech writers. She will help select them and will contribute to the final result. That's where her incomparable experience as Reagan's speech writer will make a difference: in finding and shaping new speech writing talent and polishing the final products.
This was a great coup for Romney.
WAS. And one could not make that much difference with the packaging - one better have something besides a masshole to package. As Omar Khayyam wrote long ago, if a good wine is not diluted with water, there's little need for praising it.