The media needed to be 'brought in'? I doubt that very much.
The last thing Michael Schiavo wanted was all the media coverage.
Got proof of that assertion?
Had the protesters simply kept a vigil, the media wouldn't have stayed at all. They saw a circus and enjoyed every second of the coverage. To be fair, so did your side of the debate. Your side used every opportunity to spin, just as Michael S. did. Both of you used the media to your best advantage, and now complain about it.
Got proof of that assertion?
What on earth did he have to gain from publicity? Until your side showed up and started the fuss, all was being handled quietly by both sides. Yes, the Terri site was up, but few people had even heard of her. All the publicity came from the pro-Terri side.