Posted on 02/23/2007 8:53:02 PM PST by Milhous
LOS ANGELES (MarketWatch) -- One may prove an anomaly, while two could be a run of bad luck. But three just might translate into a dubious trend when it comes to ratings on Academy Awards broadcasts.
If the past two years is any indication, it won't be good for Oscar viewership and may cut into future revenue. For 2005 and 2006, household share for the Academy Awards has fallen below the critical 40% level and has been under that threshold for three of the last four years. In years past, Oscar ratings traditionally have captured more than 40% of all households watching television on the night of the ceremony.
There's a good chance ratings may end up below that 40% mark again this year, since none of the five best-picture nominees has blown off the doors at the box office. And even though the Oscars are getting record advertising revenue -- with 30 seconds of air time selling for $1.7 million -- the down streak in ratings may not bode well for the future.
ABC network hosts the Oscars. "Last year was really weak, and I think we'll see a repeat," said Tom O'Neil, columnist for TheEnvelope.com. "You need people rooting for a movie for them to tune into the Oscars."
...
Last year's crop of nominees was similarly populated with esoteric picks, which together were the worst performers collectively at the box office over the last decade. The five took in a total of $235 million in domestic receipts, leading to the second-worst rated Oscar telecast. Last year's ceremony got a 35% household share, or 38.9 million viewers.
That group included "Brokeback Mountain," "Munich," "Good Night, and Good Luck," "Capote" and the winner, "Crash." "Brokeback Mountain" was tops at the box office of the group, taking in $83 million.
(Excerpt) Read more at marketwatch.com ...
Oh darn, I think I have an appointment to, um, walk my dog. Yeah, that's it. I really can't break that appointment either because it's so hard to get one what with his schedule and all.
There are about 6,000 Academy members. The votes are tabulated by a hired accounting firm. And the Best Picture winners generally tend toward the conservative side.
You think anyone who likes cinema is mindless?
The Self Adoration Society will hold its extravaganza again this evening. I will have to check the programming of the Shopping or Food Networks, but will probably read a book instead.
I think I'll watch the DENTAL Channel.
Al Gore's film isn't nominated for BP.
I'll bet it'll get best "Indocumentary" though.
Possibly. But in the last 20 years or so most films that win the Best Doc award are Holocaust related.
There you go again. Every time there is an Oscar thread (or any criticism thereof), you spout off. Did I say all cinema? No. Stop it. Did I criticize the contemporary Oscars ceremonies as garbage? Yes.
"A tree is know by its fruit."
Matthew 7:16
The Oscars are the only time when craftsmen like editors cinematographaers and composers get their moment in the spotlight. And are generally classy affairs with a few exceptions here and there. There have been vulgar moments at the Superbowl as well. No one claims the event itself is garbage. The only inference to be taken is that movies themselves are garbage.
The Oscars? Tonight? Oh, shoot, I would love to watch but I have to wash my hair.
Academy Award attendees warned of effects of HDTV
http://my.earthlink.net/article/ent?guid=20070225/45e117d0_8c0_224020070225-661786870
"Show me just what Mohammed brought that was new, and there you will find things only evil and inhuman, such as his command to spread by the sword the faith he preached." - Manuel II Palelologus
I agree with you. Movies aren't the cultural barometers they once were. The highest grossers these days are forgettable 'family' films and/or theme park rides POTC or Shrek and its sequels.
Not me, I plan on doing my Cisco homework.
The recipe for high ratings is simple. Hand out the freakin' awards people want to see before 10.00 PM.
Yup it is last season that latest I hearing reason is TOO Expensive to make it really HBO BBC co production HBO pulling out of it after this season so they decided to finish the series off
I really want see if continue Cagalita and Nero if they going do down histocially fact they going have show how crazy they are
If anyone watches would you please list the advertisers who are paying this kind of money so I can stop buying their products?
In my humble estimation the movies are awful. I believe a film called "American Beauty" won the award for best picture a few years back. When a friend of mine who saw it enthusiastically described the plot to me (I'd also read a number of reviews of the flick), I knew it had to have been scripted by a leftist nutter... down to the retired Marine officer who of course had to be a closet homosexual. And naturally the wisest person in the flick had to be a teenage doper. And remember Michael Moore's awful anti-American doc winning a few years back? I'd say most of the academy voters are strongly influenced by liberal propaganda.
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