I love it when people won't dance to the tune of the media. It needs to happen more often.
I don't approve of what they did or the way they did it (and it's a weak campaign to begin with) but now that they are the flavor of the day for the media I hope they have some fun.
You could hear the MSMers getting flustered and one of them resorted to the old "How do you feel?" standby.
In short, they are kids making adults look and act like kids.