But everybody knows now. Almost every article written about this includes a 1-paragraph blurb about the show and characters, and the network it's on. You can't buy that kind of advertising.
And now the news is even telling us when the movie is coming out. And don't discount the street cred they'll get from the key demographic based on their ability to make the police overreact.
If we fine them a million per device, it's probably cheap advertising for them.
I wonder how cheap it will be if they end up doing some time in the state penitentiary.
You're exactly right.