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Boston Scare Caused By Marketing Mistake
WNBC Television ^ | 02/01/07 | Puppage

Posted on 02/01/2007 5:02:47 AM PST by Puppage

BOSTON -- Nine blinking electronic devices planted at bridges and other spots in Boston threw a scare into the city Wednesday in what turned out to be a marketing campaign for a late-night cable cartoon. At least one of the devices depicts a character giving the finger.

Highways, bridges and a section of the Charles River were shut down and bomb squads were sent in before authorities declared the devices were harmless.

"It's a hoax -- and it's not funny," said Gov. Deval Patrick.

Turner Broadcasting, parent company of Cartoon Network, said the devices were part of a promotion for the TV show "Aqua Teen Hunger Force."

"The packages in question are magnetic lights that pose no danger," Turner said in a statement. It said the devices have been in place for two to three weeks in 10 cities: Boston, New York, Los Angeles, Chicago, Atlanta, Seattle, Portland, Ore., Austin, Texas, San Francisco and Philadelphia.

"We regret that they were mistakenly thought to pose any danger," the company said.

Police said only that they were investigating where the device came from. The Department of Homeland Security said there are no credible reports of other devices being found elsewhere in the country.

An angry Mayor Thomas Menino said a stiff penalty will be pursued against whoever was responsible for the devices.

"It's about keeping a city on edge. It's about public safety," he said.

Authorities said some of the objects looked like circuit boards or had wires hanging from them.

The first device was found at a subway and bus station underneath Interstate 93, forcing the shutdown of the station and the highway.

Later, police said four calls, all around 1 p.m., reported devices at the Boston University Bridge and the Longfellow Bridge, both of which span the Charles River, at a Boston street corner and at the Tufts-New England Medical Center.

The package near the Boston University bridge was found attached to a structure beneath the span, authorities said.

Subway service across the Longfellow Bridge between Boston and Cambridge was briefly suspended, and Storrow Drive was closed as well.

Wanda Higgins, a 47-year-old Weymouth resident and a nurse at Massachusetts General Hospital, heard about the threat as she watched television news coverage while preparing to leave work at 4 p.m.

"I saw the bomb squad guys carrying a paper bag with their bare hands," Higgins said. "I knew it couldn't be too serious."

Messages seeking additional comment from the Atlanta-based Cartoon Network were left with several publicists.

"Aqua Teen Hunger Force" is a cartoon with a cultish following that airs as part of the Adult Swim late-night block of programs for adults on the Cartoon Network. A feature length film based on the show is slated for release March 23.

The surreal series centers on a talking milkshake (Master Shake), fries (Frylock) and a meatball (Meatwad).

The cartoon also includes two trouble-making, 1980s-graphic-like characters called "mooninites," named Ignignokt and Err -- who were pictured on the suspicious devices. They are known for making the obscene hand gesture depicted on the devices.


TOPICS: Business/Economy; US: Massachusetts
KEYWORDS: advertising; boston; hysteria; ignorethedevice; littering; postnobills
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To: CharlesWayneCT
"But looking at the device last night, it didn't look at ALL like a bomb."

Did you see it suspended under a bridge? Maybe it looked differently to someone who observed it there. And what does a bomb look like anyway? Is there one specific shape people should be concerned with? Of course not. I'm not familiar with bombs of any kind, so had I seen a strange gadget with wires and batteries, hanging from a bridge, which by the way tend to be targets of terrorists, I probably would have called it in myself.

141 posted on 02/01/2007 7:27:28 AM PST by mass55th (Courage is being scared to death - but saddling up anyway~~John Wayne)
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To: DB
There's any number of reason why those putting up the signs illegally should be sought.

There's indications that the signs were legally placed..
It was mentioned yesterday on FOX that space was rented for the signs.. Money was paid, agreements were signed..

I'm sure if that is true, the defense council will have access to those records..

That said, if any signs were put up illegally, the standard fines and penalties should apply, not some revenge based vendetta for making public officials look stupid..
While initial public reaction will be favorable, you can bet that a week from now the public will be on the side of those 2 art students..
Boston is going to make martyrs out of them, and everyone from the police to the governor will end up paying if they do..

142 posted on 02/01/2007 7:27:30 AM PST by Drammach ("If you make yourselves sheep, the wolves will eat you." -- Benjamin Franklin)
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To: SlowBoat407

In my view these electronic devices are no more than a 20th century version of a Burma shave road sign. They will get really embarrassed if they try to prosecute these guys, as they have been in 10 other cities for weeks with no issues. They should look inward to find the one to blame, instead of going for revenge for embarrassing them.
Great advertising though you cant buy this much coverage, and they are spelling Aqua teen hunger force correctly.


143 posted on 02/01/2007 7:28:51 AM PST by READINABLUESTATE (Free speech for thee, but not for me?)
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To: FunkyZero
"What idiot would call 911 and report a bomb? "

How do you know they reported a bomb? Maybe they called and reported something suspicious hanging under a bridge.

144 posted on 02/01/2007 7:29:18 AM PST by mass55th (Courage is being scared to death - but saddling up anyway~~John Wayne)
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To: DB
I think some people...including quite a few Freepers...want to be scared.

These things were in 10 cities for the past three weeks...yet Boston is the only city to freak out over them.

145 posted on 02/01/2007 7:33:22 AM PST by ContemptofCourt
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To: Drammach
making public officials look stupid

It wasn't that the signs "made" them look stupid. They are stupid. The incident of the signs just showed them for what they are.

146 posted on 02/01/2007 7:34:18 AM PST by from occupied ga (Your most dangerous enemy is your own government)
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To: DB
"Anything can be dangerous. There's public trash cans all over the place."

And a married friend of my son's put his trash into one of those trash cans and was stuck with a syringe. He ended up having to go for preventive AIDS treatment and was in mental anguish for months until cleared of any disease.

147 posted on 02/01/2007 7:36:41 AM PST by mass55th (Courage is being scared to death - but saddling up anyway~~John Wayne)
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To: mass55th
Actually, in some parts of the world, anything could be a bomb--and too often, is. One day, Heaven help us, it might be the same for us. At least, that is the Islamic ideal.
148 posted on 02/01/2007 7:39:56 AM PST by MizSterious (Anonymous sources often means "the voices in my head told me.")
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To: mass55th

I'm surprised at the hostility of the remarks on this thread aimed at Bostonians.

People who live in small towns in middle America have little understanding of life in NYC, DC, or Boston since 9/11.

The liberals in Boston will tell you that terrorism isn't a threat, it's a White house lie, but deep down they know that during the last scare Boston was one of the first two cities to have jets scrambled over them.


149 posted on 02/01/2007 7:39:59 AM PST by ladyjane
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To: Puppage
Turner Broadcasting, parent company of Cartoon Network, said the devices were part of a promotion for the TV show "Aqua Teen Hunger Force."

Whoever thought up this idea should be fired. What a moronic stunt.

150 posted on 02/01/2007 7:40:25 AM PST by MEGoody (Ye shall know the truth, and the truth shall make you free.)
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To: mass55th
Anything can be dangerous.

...like an unattended backpack at the olympics or a few airline passengers with utility knives...nah. /sarc

151 posted on 02/01/2007 7:41:18 AM PST by Boston Blackie
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To: CharlesWayneCT
they really looked like bombs, it's pretty scary that they were in ten different cities for up to three weeks and nobody noticed and called

It looks like a litebrite

But it calls into a bigger question that if we have spent billions and billions on these major cities for homeland security and they cannot tell the difference between a litebite and a bomb, wheres the money really going? One portable bomb sniffing device or a bomb sniffing dog should have enlightened him. Also these were up and inplace for days and they just now notice them?

152 posted on 02/01/2007 7:45:48 AM PST by Bommer (Global Warming: The only warming phenomena that occurs in the Summer and ends in the Winter!)
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To: mass55th
I think we are looking at a generaltional gap here. On this and another thread quite a few people are trashing the Boston police for overreacting, saying that it was obvious these weren't bombs.

Well, seeing them in daylight when they were not lit(so that the character design wasn't obvious) with an odd wire and stuck to a bridge, I don't think it could have been obvious to me.

Lots of people assume that what they know is common knowledge, when it isn't. I don't know what a bomb is supposed to look like; I am not trained in explosives and all I can go on is what I have seen in movies and television programs.

Also, there are a lot of people who, unfortunately, do not take terrorism seriously. After all this time, I don't understand it.

This seems to me to be an irresponsible action that isn't easily explained away. Turner is certainly doing heavy duty damage control, which indicates that THey believe there is something wrong with this PR stunt.

Also, we don't know that the other cities didn't have some concerns...just that they didn't broadcast it.

Well, I support the Boston Police actions. And I hope this costs Turner millions of dollars.

153 posted on 02/01/2007 7:46:28 AM PST by Miss Marple (Prayers for Jemian's son,: Lord, please keep him safe and bring him home .)
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To: Puppage
All the posts regarding the "better safe than sorry" manner of thinking just don't seem realistic to me, sorry.
If you drive 1 mile down a city street, you could literally count thousands of devices that could potentially be a bomb in disguise.
If you are going to plant a bomb, you want to HIDE it, so you can set it off later at the appropriate time. You don't want anyone to see it, you don't want people to run away from it. You don't want all your work and risk to be for nothing.
Think of all the places where explosives could be planted and go undetected.
sorry, I'm still not buying it. This was gross overreaction and nearing pure stupidity both on the part of those who reported it, and even more-so, the authorities and media who made it out to be something huge.
Turner got 1000X what they paid for and expected, the US public looks like a bunch of lemming fools and the real terrorists are laughing their asses off right now at the freebie we just gave them.
154 posted on 02/01/2007 7:48:28 AM PST by FunkyZero
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To: Puppage

If your city gets shut down because your police department is too stupid to figure out the difference between a bomb and a Lite-Brite, it's time to move to another city.


155 posted on 02/01/2007 7:51:07 AM PST by Psycho_Bunny
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To: Aikonaa
Send the bill for the mess to these 'guerrilla marketers' and you will see this kind of nonsense ending quickly.

Why should the marketers pay for the stupidity and irrational paranoia of the people of Bahhhston?

156 posted on 02/01/2007 7:52:07 AM PST by wizecrakker (Trying to behave)
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To: Charlespg

Live in fear if you want. I know I am not getting out of here alive, better to live one day laughing at the devil than a hundred years being afraid of every package in the street or stranger on the street.


157 posted on 02/01/2007 7:54:40 AM PST by RedStateRocker (Nuke Mecca, Deport all illegals, abolish the IRS, ATF and DEA)
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To: Ramius
"So... the next time there are six or so calls from all over reporting suspicious boxes that all sound similar, say in various shopping malls, they should just blow it off? "

Sounds like these people would want a cop who has a gun pointed at him to ask questions first before deciding to fire his weapon.

158 posted on 02/01/2007 7:59:28 AM PST by mass55th (Courage is being scared to death - but saddling up anyway~~John Wayne)
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To: Wormwood
He will never back down. He represents the State, and the State is never wrong.

Nope, the State never looks stupid. It can be wrong and survive, it just can't be ridiculous. Government can stand criticism, it can stand wrong conduct, it can even stand outright criminality- the one thing it can't stand is laughter.

They will kill you for making them look stupid. And they will do their best to take it out on the poor rubes that put up these signs.

Oh, and as for the chances of these two advertisers getting convicted of anything - its a slim chance in hell. I have seen the signs and nothing about them looks dangerous to anyone but a complete moron. A Lite Brite with batteries.

159 posted on 02/01/2007 8:07:05 AM PST by Dogrobber
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To: ladyjane
I'm surprised at the hostility of the remarks on this thread aimed at Bostonians

Why? there's ample reason for it from Kennedy to Frank to Merino to the anti-gun sign that you see when coming in on the Mass Pike.

People who live in small towns in middle America have little understanding of life in NYC, DC, or Boston since 9/11.

What a pompous elitist attitude. I got news fer ya. The "inferiors" who live in the rest of the country probably have a better grip on reality than those who live is such completely self absorbed complacency in the big cities.

160 posted on 02/01/2007 8:07:30 AM PST by from occupied ga (Your most dangerous enemy is your own government)
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