It's not really the fact that DeVos is a CEO which turns my stomach. It is the fact that Amway and the organizations that operate under their banner are literally criminal enterprises.
Well, it's just not too smart from a political viewpoint. My impression is that a lot of races in the '06 elections featured a prominent empathy-sympathy component in the dynamic of many contests. In OH we elected a 'Rat Governor and Senator, both of whom campaigned a lot on the theme that they would "do something" on behalf of the middle class working person, never saying of course what exactly it was they would do other than it was something different from the "evil" 'Pubs who were obviously pandering to corporate interests. That played very, very well with an electorate that, for the majority, had a decent job, but knew a lot of people who didn't, and feared for their own.