It is possible for people to differ on the specific applications -- for example, exactly how far the "yelling 'fire' in a crowded theater" type of exceptions should go -- but that is not a dispute over the fundamental principle. The difference is one of degree.
If, on the other hand, a person approves of the McCain notion of content-based restriction of advertising before elections, they are not reasonable. They are either a fool (unable to understand plain English) or a villain (capable of understanding, but choosing to support evil anyway). The difference here is one of kind. The whole point of the protecting free speech is allowing non-government-approved political views to be aired. Undermining that purpose is not something a reasonable person can countenance.