Name recognition will not cut it as it hasn't even started to get warm in the kitchen yet for Rudy. Remember that the country was close to 50-50 on the last presidential election.
Lots of conservatives are supporting Rudy. The unappeaseables are not. That's their choice. I think that they should be let go. In other words I don't think they should be counted on as reliable votes and that means that the GOP needs to reach out to other voters...specifically the 47% who identified thmselves as independents in the 2006 election.