They are just trying to save him because he has been bankable.
Well, the news wires ran what turned out to be a bogus story that he beat his dog for 15 minutes. The public did not forgive him for the false story, and the series immediately tanked, along with his career.
Cruise & Co. should be more worried about Scientology and any pets, rather than being [allegedly] gay.
And jumping on couches. At least he didn't dump lighter fluid on it...