Throw in the "schoolmarm factor" and you have one hideous camera presence. She seems like the meanest elementary teacher you can possibly imagine. She sounds like she is talking to a room of misbehaving children.
Looking at it from the point of view of political ignoramuses (most of the public) her shrewish personna was well-hidden. She came across as a well-educated, friendly, suburban lady. A sham, for sure, but one that will make her more likeable to the general public.
She is going to go as far as she can with these scripted, limited access appearances, and the media WILL NOT CALL HER ON IT. They will simply re-broadcast whatever appears on her web site.
Here is another thing: I bet she refuses to debate, and no one will call her on that, either.
Conventional wisdom (such as redictricting will make it impossible for the dems to take Congress) is more and more not reliable. With the advent of web sites, You Tube, a totally co-opted mainstream media, and a unique personality (a former first lady running for president) we are in totally uncharted waters.
I wouldn't underestimate her chances, especially if we spend all of this year fighting about how crappy all of our candidates are.