The problem with cars, is you get 1 chance to make a first impression....
Ford has been very good to me over the years.
Chrysler ... eh.
VW .... Supurb
Mazda .... eh
GM .... crap on a stick
Toyota ... good.
The only thing I say for certain about my next car purchase, it is very very very unlikely it will be a GM, I don't think all the marketing in the world will get me past a POS GM I bought... left me stranded at 2am in the middle of nowhere with an 11 day old son when its transmission dropped at 60k, after being in and out of the shop nearly weekly for 6 months... And yes this was a model that was supposed to be reliable according to the reviews.
I prefer to buy an american vehicle if I can, but due to that costly experience, about the only way I'd ever drive a GM is if they gave it to me, literally. If it proves reliable, I might buy another one in the future, but to date, I've learned my lesson on that one.
The problem with "anything that costs over $10,000" is you get 1 chance to make a first impression.