We here on Fr and many other sites are a large part of the New Media. In addition there are a few newspapers that can be classified in that category. They would include the Washington Times, possibly N.Y. Post and a few others.
Much of talk radio falls into the New Media classification,and occasionally a t.v net such as FNC although the jury is still out on them.
THe Old Media is primarily dominated by old line newspapers such as WAPOst,NYT,Atlanta urinal and many others in addition to many or most of the letter nets such as CNN C-Spam,ABC,NBC,CBS and many others.
Five years ago we were all but ignored and there was little if any down side.
Today those who ignore us do so at their own peril and the day may become when the New Media becomes the Old Media at the rate they are shrinking in viewers and readership.
LOL..................the old media won the election for the Dems last time around. Ignoring the new media is not a conscious effort by many voters.........in reality, many of the Democrat voters do not READ news........ especially the "new media". They have NO PERIL in ignoring the new media.