Hannity has moved from the conservative radio show host to the the money-whore stage of his career, what with the books, the tours, the GM promotion and now this ridiculous dating service, anything Hannity is $'s FOR Hannity. Of course, the "Mrs." will peal off half of that when she finds he's been using the service himself.
The entertainment bell curve will show that his popularity (and credibility) will begin to nosedive soon.
Hrm, I can't imagine him using the service when he can get it for free. Then again, you get what you pay for.