Because during the Ask Dr. Hannity segment of his show he'd get singles bemoaning their lonely hearts and he figured since he had so many millions of fans of like mind he'd create a place on his forum for them to connect. I didn't realize it had morphed into a dating site, but hey, it doesn't surprise me. But being such a supposedly morality driven guy I didn't realize he was so gay friendly. Wonder if he's softening up on abortion too.
Now, now, he claims to be libertarian, not gay-friendly, on the issue. How that is compatiable with his Christian beliefs is anyone's guess.
But, then again, he has openly stated he wouldn't hesitate to vote for Rudolph Gulliani, who is pro-abortion and in favor of the homosexual agenda. Thank God, Ann Coulter was H&C recently when he was discussing a Gulliani candidacy and stated she wouldn't even consider voting for Gulliani.