How many units must a company make before putting them on sale? If they chose to stock each store to the gills, wouldn't that cause an even greater stampede as everybody thought they could get one?
You don't want to make tooo many units....if the
product is a flop you got lots of devices wasting money
in the warehouses...better to be able to ramp up
production immediately...if the product succeeds...
suppose the product has flaws? you gotta fix em, who
wants to fix 2 million unsellable products??