It is a commission of 5% of any sale generated by clicking through a link to Wal-Mart from the gay site. According to Neal Boortz, they have had just one such sale in years, earning a total profit for the gay site of 4 dollars. I guess they shop somewhere else!
I bet that changes real fast after the attack the group did on WalMart. That AFA gave the gay group more publicity than they had had about such links on the website was actually a very stupid move on the part of AFA.
I can't understand why WalMart would even allow that. They have to know that most of their customers would object to it. I'm glad to hear it's not much of a success except if the gays know it now, they might change their minds.