Posted on 11/13/2006 7:43:05 AM PST by Mobile Vulgus
How long do you think it will be that we must stay under the thumb of the kind of PCism that posits that all white people are evil, wrong, losers, stupid or otherwise weak and bad?
Apparently Cisco Systems hasn't seen the end of it and that is why, in their TV commercial for their new TelePresence video conferencing system, the white kid loses.
The commercial starts off with a white boy in an obviously American class room staring at the camera. Then cuts to an obvious foreign class room with a little Asian boy doing the same. As the commercial rolls all the children in their two respective classes gather around their intensely staring classmate to see what will happen.
Then the white boy blinks.
The white boy's classmates erupt in a raucous yell, while the classmates of the Asian child jump up in victory because their boy won the staring contest being made possible by the video conference system that can obviously span the globe.
Why is it that the white kid had to lose?
Because Cisco didn't want to be saddled with the claims of "racism" that would be leveled had they allowed the white boy to win, beating an Asian -- a minority, at least here in the USA/West. It didn't want to be picketed and protested for saying an American, white child could win the staring contest in their commercial. We should be sad that Cisco has to be so preventative and we should also mourn for a society that cannot bring itself to say its members could be winners, allowing instead that it be beaten by other cultures at every turn even if it just be in a commercial.
It's a sad thing that we cannot truly become a colorblind society.
Am I being too sensitive?
Perhaps.
I really don't even care which kid won the silly contest in the commercial. But, the problem here is that I spy political correctness. And THAT should be avoided like the plague. Let the Asian kid win, let the white kid win... I don't care. Just don't make the white kid lose just BECAUSE he’s white!
You be the judge: Cisco TV Commercial
Law and Order:CI, but the point is well taken.
My favorite is the dow bathroom cleaner where the black homemaker can get rid of 4 hispanic maids.
Now wait a cottonpickin' minute. That's Jill Wagner and she is the most effective car saleswoman in the country now. She uses sex to sell but in an understated, girl-next-door kind of way. That particular commercial, though, is weak.
The one that sucks is the one where the ex-wife and kids "allow" the dad to come along on a weekend trip in the divorce-mobile and then drop him off like a sack of garbage at the end.
Speaking of which, there is a new Haggar commercial out that features middle-aged white guys tossing their teenage daughters' boyfriends out a window. I rather enjoyed that one, and it caught my attention because it showed middle-aged white guys as other than ignorant boobs.
I don't think so. If the Asian kid had blinked first it would have resulted in all kinds of calls of "racism" - as if all whites are racist and only whites can be racist.
This is why I'm opposed to "affirmative action". To elevate races that have been "held back" (as if that's not a racial prejudice) we're going to artificially hold back the race that "made it" as if that's not a racial stereotype either.
The Haggar brand also had those same guys ripping a stereo out of a teenagers car. The kids were white of course. Middle aged white men ripping a stereo out of a black teens car wouldn't be on tv.
Looks like the camera is at the top of the flat panel monitor. That means two things:
1) The kids would be looking up at an angle while sitting in the front row if they were staring at the camera
2) The kids would be staring at the camera lens, not each other's face
Speaking of which, there is a new Haggar commercial out that features middle-aged white guys tossing their teenage daughters' boyfriends out a window. I rather enjoyed that one, and it caught my attention because it showed middle-aged white guys as other than ignorant boobs.
But because of very vocal minority groups, ads like this one for Sony and the Ford ad get pulled. It is not that the advertisement industry is out to restructure how we think in this country, it is that white males generally don't mind a little funnin' now and then even at their own expense.
We white males just aren't as easily offended as the rest of America and the ad agencies know this.
ANY commercial seen today that contains blacks and whites will have the white person portrayed as the uninformed or the looser. Not that I mind loosing to a black person, but it is getting to the pont of being obvious. And I find that insulting.
I refer to it as the "Rule of Four." Take a look at most commercials/TV shows/videos that have a group of kids - many times it's four kids and the ethnicity breaks down into two white children (boy and girl), an Asian child, and a black child. For the non-white children, there will be one boy and one girl, but their genders are not tied to the ethnicity. Expect a "Rule of Five" to be the norm in the future - the ever-more-obligatory kid in the wheelchair. It's taking a bit longer for the Hispanic kid characterizations to catch on, but I predict an eventual "Rule of Six."
There was just an ad for some menopause-type drug on TV, with four older ladies in a museum. You guessed it - two whites, an Asian, and a black. In this case, both whites were female but considering the product, that's to be expected.
I find these examples of "mathematical diversity" in TV and film to be incredibly condescending and calculating and an offense to ALL people.
I'm going to take a wild stab at it and say yes, you are too sensitive.
Yep, you nailed that one. Hey, I don't mind the media going against the grain occasionally, but when it's so gratuitous and off-the-wall; it becomes pandering.
How is at offensive that an advertiser wants their product to appeal to a wide range of people?
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