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George W. Bush didn't have an effective Public Relations team, and that is why the GOP lost.
Freepers like Mia T, Limbaugh, Swift Boat Veterans - all of US were the defacto Public Relations team, and in our absence, the GOP tanked.
When the Conservative base this time around felt backstabbed by the GOP, the volunteer Public Relations team they relied upon mostly got up and left with it.
Here's the background:
Liberal Media itself is corrupt, necessitating a clever and creative Public Relations effort to break through and deliver the message to the masses.
In contrast, our Ronald Reagan knew the importance of Public Relations, and was a master of communication. His team completely stage-managed the media, and even made them like it. The Reagan message broke through, and his ridiculing of Liberals and Communists was incessant and effective. The GOP won big.
The Bush presidencies by comparison have been tone-deaf media and Public Relations burnouts, apparently because civil and sweet RINO's such as the Bush family don't criticize opponents, even when they call you evil, incompetent, liar, corrupt. Instead, the Bush's treat their opponents like family - absolutely disgusting to the base.
G.W. Bush negligently relied only on such volunteers as the Swift Boat Veterans, and Freepers, to do the heavy lifting. The White House did nothing to confront the opposition or the media. The GOP assumed the same would happen this time. But they were wrong.
When G.W. Bush abandoned the Conservative base, he also lost his volunteer Public Relations department.
The Bush RINO's like to practice Marquess of Queensbury protocol, while our political enemy uses guerilla/terrorist tactics.
The tone deaf White House, and the GOP, didn't have a clue, and they went into election battle defenseless and unarmed. And it showed.
Next time around, we will demand a Public Relations master. We need someone that invests in it, has a media War Room, that responds rapidly to win each news cycle, that understands, supports, and senses the pulse of the base constantly.
It isn't enough to be a Conservative. We will need a Warrior.